DIGIRENT - Attribution Modelling in Google Analytics and Beyond






[PDF.ul06] DIGIRENT - Attribution Modelling in Google Analytics and Beyond
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 | #1464106 in Books |  2016-12-06 | Original language:English |  10.00 x1.08 x8.00l, | File type: PDF | 479 pages

||0 of 0 people found the following review helpful.| Must read book|By Jacob Jarnvall|Himanshu took a very difficult concept and simplified it for all readers. The book does a great job explaining the mysteries around attribution. You won't be disappointed.|0 of 3 people found the following review helpful.| Hands down the best book on attribution modelling A real how to guide ...|By H Sh

Attribution modelling is the process of understanding and assigning credit to the marketing channels which eventually lead to conversions. The objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment.

What is this book about?
This book has been written to help you implement attribution modelling in your organization. It will teach you to l...



You can specify the type of files you want, for your gadget.Attribution Modelling in Google Analytics and Beyond   |  Himanshu Sharma. I really enjoyed this book and have already told so many people about it!

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