DIGIRENT - Marketing Ethics: An International Perspective (Advanced marketing series)
Bodo Schlegelmilch
[PDF.ha71] DIGIRENT - Marketing Ethics: An International Perspective (Advanced marketing series) Rating: 4.99 (475 Votes)
Marketing Ethics: An International Bodo Schlegelmilch epub Marketing Ethics: An International Bodo Schlegelmilch pdf download Marketing Ethics: An International Bodo Schlegelmilch pdf file Marketing Ethics: An International Bodo Schlegelmilch audiobook Marketing Ethics: An International Bodo Schlegelmilch book review Marketing Ethics: An International Bodo Schlegelmilch summary | #18988484 in Books | 1997-08-01 | File type: PDF | 256 pages||2 of 2 people found the following review helpful.| A good non-theory based discussion of international ethics|By tony_faaborg@fmo.com|This book was very worthwhile to read. I enjoyed it because it gave me a perspective on issues I hadn't much experience with before. I liked the organization of introductory chapters followed by case studies followed by further readings; this organization would allow for flexibility in teachin||1. Introduction PART 1: FUNDAMENTALS OF MARKETING ETHICS 2. The need for corporate integrity 3. Ethics in the Triad 4. Ethical dimensions in the analysis of international marketing opportunities 5. Ethical dimensions in international marketing management 6. Et
Part of the "Advanced Marketing Series", this work examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organizational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes ca...
You can specify the type of files you want, for your gadget.Marketing Ethics: An International Perspective (Advanced marketing series) | Bodo Schlegelmilch. Just read it with an open mind because none of us really know.
