DIGIRENT - New Products Management






[PDF.na67] DIGIRENT - New Products Management
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 | #12881886 in Books |  2002-08-01 | Original language:English | PDF # 1 | File type: PDF | 576 pages

||1 of 1 people found the following review helpful.| Good book for R&D and marketing managers|By Majid Shirazi|I like to book content, and I am happy with the price of the book. It arrived on time and it is in perfect condition (except for some highlights).|0 of 0 people found the following review helpful.| Five Stars|By Customer|Thank you!|0 of 0 people found the following re|About the Author|Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University

This book provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.



You can specify the type of files you want, for your device.New Products Management   |  C.Merle Crawford.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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