DIGIRENT - Consumer Behaviour: A European Perspective






[PDF.je65] DIGIRENT - Consumer Behaviour: A European Perspective
Rating: 4.81 (618 Votes)

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 | #6538984 in Books |  1999 | Format: Import | Original language:English | PDF # 3 |  9.69 x1.02 x7.44l,2.83 | File type: PDF | 608 pages

||8 of 8 people found the following review helpful.| Useful Information with a Well Done Layout|By Lisa Shea|I am about to graduate from Northeastern and this was the book for one of my final elective courses, Consumer Behavior. I run several websites so it is absolutely critical to me to understand how web visitors think about content, make selections, and build affinities with brands. The book provided wonderful information in|About the Author|Michael R. Solomon, Ph.D.,joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. In addition to this book, he is a

For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.



You easily download any file type for your gadget.Consumer Behaviour: A European Perspective   |  Michael; Bamossy, Gary; Askegaard, Soren Solomon. I really enjoyed this book and have already told so many people about it!

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